[o][v][ ][p] <fictional play="who am i?"> battle stars, series nr.01
7 x performative tango à 1min [trailer]
<kind of play> head of strategic conception & creation </kind of play> <playground> brand identity & image [launch] </playground> <playhouse> difficulté wänkü </playhouse> <stage> merck serono . online platform medquarter . events </stage> <switch language="english"><content> Merck Serono wurde als Dienstleister für die Aufklärung über Rheumatoide Arthritis – zum Launch seines neuen Antirheumatikums Lodotra – eingeführt. Die vier verschiedenen Online-Serien ["Who am I?", "The Remission", "Tour de Brandenbourg" und "Pain[ed]"] mit jeweils 7-8 Folgen à 1-3 Minuten Länge wurden mit Hintergrundinformationen, Studienergebnissen, Therapieschemata und Kriterien zur Früherkennung wöchentlich und alternierend nach Log-In auf ein medizinisches Fachportal und Homepage aufgeführt oder per Mail direkt an speziell ausgewählte Haus-/Fachärzte "verschrieben" sowie auf internationalen/nationalen und internen Fachtagungen, Kongressen und Konferenzen gezeigt. </content> <story> "Was bin ich?", "Schokoladenwett-Essen", "Scrabble", "Mikado", "Mau Mau" sowie "Montagsmaler" werden von einem Pärchen auf und um den Tisch gebracht. Allerdings haben sie die Spielregeln geändert: Es dreht sich alles um Rheuma und die Wunderpille. Natürlich wollen beide hier immer nur gewinnen. Sieben mal großer Tango. Sieben mal performativer Schlagabtausch. Sieben Spiele in sieben fiktionalen Stories </story>
<story> Merck Serono was involved as an service provider for clarification of rheumatoid arthritis to launch the new antirheumatic drug Lodotra. The four different performative communication series ["Who am I?", "The Remission", "Tour de Brandenbourg" and "Pain[ed]"], each consisting of 7-8 episodes of 1-3 minutes in length, were “prescribed“ to the log-in section of a medical professional portal or directly via email to specially selected medical specialists and general practitioners. Each series contained background information, study results, treatment schemes and criteria. In addition, the series were also presented at interna/national summits, fairs and conferences. </content> <story> "Who am I?", "Chocolate-eating competition," "Scrabble," "Mikado", "Mau Mau" and "Montagsmaler" are presented by a couple - on and around the table. However, they have changed the rules of the game: It's all about the miracle pill. Of course, both always want to win. Seven times great tango. Seven times a performative exchange of blows. Seven games in seven fictional stories. </story>
[o][v][ ][p] <reality roadmovie="tour de brandenbourg"> the collected experiences, series nr.03
[o][v][ ][p] <research documtentary="pain[ed]"> the personal experiences, series nr.04
[o][v][i][p] <guerilla action="we want you!"> client fishing & catering
[o][v][ ][p] <staged play="klaus sprichts aus"> sitcom [short] stories
[o][v][i][ ] <staged presence="she saved the world – a lot"> vampire video project
[o][v][i][p] <staged presence="the time of heroes is gone"> the revue for postheroic management, action nr.01-02
[o][v][i][p] <guerilla action="sinking heroes"> a short postheroic tale, action nr.03
[ ][v][i][p] <guerilla action="freshly pressed heroes"> interaction with a magazine launch, action nr.04
[ ][v][i][p] <staged event="club de la revue"> the open house
[o][v][i][p] <internet presence="be careful – watch your head"> world wide [bureau]web space
[o][v][i][p] <internet presence="me, in details"> a personal life map
[o][v][i][ ] <mobile presence="the mobile remission"> a h[app]tic aid study
[o][v][ ][p] <snippet-spots="digital workout"> series of the bureau buisness
[o][v][ ][p] <performance video="if nature insists"> about nature v.s. science
[o][v][ ][ ] <digital teasers="lunettes"> the "sucess"story lookbook
[o][v][ ][p] <staged animation="perseus"> a heroic word map
[ ][v][ ][ ] <text sampling="kompetenz kompetenz"> political speech play
[o][v][i][p] <crossmedia task force="table ´n´ tennis"> creative ping pong between fiction & reality
[o][v][i][p] <bureau for performative communication="difficulté wänkü"> transdisciplinary brand solutions
[o][v][i][p] <creative conception lab="exclusive web space"> entry is by invitation only!
[ ][v][i][p] <transdisciplinary performance="the third generation army"> a fictional "terrorist" image
[ ][v][ ][p] <staged installation="rest.less"> what is home?
[ ][v][ ][p] <staged installation="threehundred warlords"> a "small" bourgeois world[war]
[ ][v][ ][p] <staged play="lost in school"> we don´t need no [factory]education
[ ][v][ ][p] <staged play="smells like teen spirit"> the sweat of youth
